Promotion of an Event >>
Brief: http://www.puregene.co.uk/ID/ An understanding of how extreme some individuals go to attracting people for an event big or small.
"This workshop concentrates essentially on promoting a short event through various social networks and web applications, using a wide range of techniques including flash animation, e-flyer, iphone screen, banners etc."
>> So what kind of events are already a success?
FlashMob: (According to Wiki) A flash mob (or flashmob) is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media or viral emails. http://en.wikipedia.org/wiki/Flash_mob
T-Mobile have gone the extra mile to produce show stopping adverts to become massive YouTube sensations... "The T-mobile flashmobs are a great and unique way to engage with its (potential) customers and create a fun experience for a low-interest product. It also generates a lot of word of mouth on various user-generated platforms, such as Twitter and YouTube." http://www.viralblog.com/guerrilla-marketing/trafalgar-square-t-mobile-karaoke-flash-mob/
http://www.youtube.com/watch?v=orukqxeWmM0&feature=channel - Liverpool Street St
http://www.youtube.com/watch?v=mUZrrbgCdYc - Trafalgar Square
Celebrities are even in on the Flashmob Phenomena! One word for the video... Amazing!Black Eyed Peas in Chicago
